The objective of the final project was to create a piece (in this case a video) exemplifying the various aspects of filmmaking learned in the course. This is a trailer for the upcoming independent horror/comedy, “Easter Casket.”

The Preproduction involved meeting up an discussing what to do, the ideas were either a trailer or a parody of youtube videos as a whole.  Luckily the idea was hatched to combine both aspects.  When that was done, the next task was figuring out how to go about formatting the trailer. The ultimate decision was to do a quick scene in which a man is killed while filming himself playing guitar, and then cut to a more dramatized version with varying shot types.  The next step was drawing storyboards.  The storyboards were drawn in the same lounge in which the kitchen scenes were filmed as to be accurate.

During production a sony camcorder and basic Targus Tripod were used.  The first aspect of the trailer is the original shot in which the man is playing his guitar for the camera. He is shown fixing and setting up the camera as to parody the stereotypical Youtube video of someone playing his or her guitar. The comedy comes in by the shock of the Bunny appearing out of the closet. The shot is framed to appear messy, so the closet door opening is a shock to the viewer.
After the video cuts to black, a more traditional trailer comes into play. The song chosen, “Vices” by Brand New provides atmosphere to the close-up shots. To cut down time we cut straight from the protagonist grabbing the knife, to her cutting, showing her walk across the kitchen would’ve wasted time, and the audience could infer that she walked there. The use of quick cuts was also effective to startle the viewer. When the girl is being chased and eventually is confronted, the use of a point of view shot puts the viewer in her shoes. The music kicks in perfectly once the tone of the video shifts from a creepy chase mystery to a blatant “knowing she’s screwed” atmosphere.

The bunny has a knife and the graphic used is reminiscent of a liquid pouring, which the viewer is likely to associate with blood. The red outline of the text furthers that motif of blood.The last shot and the overlay give the trailer a gritty feeling showing that the movie is going to be scary and unsettling.

The post production took place in the editing lab in Mary Graydon Center.  ideas were thrown around about how long to make the cuts and whether to add sound effects (i.e. when she punches the bunny using a pow sound).  The song used gave the video a somber feel, thus the decision was made to omit the campy sound effects.  The chots kept getting shorter and shorter the more cuts were made to give the trailer a more urgent tone.  A quick shot of a knife to a throat is more effective than a long drawn out shot of him raising the knife slowly.


The video, “Malk” by Julian Smith is a great example of the type of video that YouTube was created for. It is concise and still very much entertaining. It opens up with a shot of a hand opening up a refrigerator as one of the characters starts talking. The refrigerator is there for a reason; the video is about an argument that takes place on account of three friends all pronouncing the word “milk” differently (milk, melk, and malk). The next shot is a wide angle, which includes all three of the friends completely visible and sets the stage for all the characters. Most of the beginning conversation is all shown in single “cowboy” shots, alternating between whoever happens to be talking. While the video doesn’t use a tripod, and the relatively shaky camera is fine, it is worth noting that the headroom for all three characters vary greatly, which can be distracting. The character that is standing has good lead room, and his positioning complies with the rule of thirds. Next there is a cutaway to someone’s dad, which breaks up the conversation, and also adds another level of humor. After alternating more between regular cowboy shots and the argument among the characters escalates, it switches to a medium long shot to express the magnitude of the situation. It then cuts to a medium shot of one of the characters on the phone, the audience realizes he was just explaining his idea for a video. The next shot is a point of view from a cat, who just happens to be in an oven, which under the circumstances is ironic and amusing.

As a group, everyone did their part to take pictures representing the word, “calm.” All the pictures represented the word very well, but it may have been better if all the pictures had more of a similar motif to them. All the pictures that “Low Expectations” put up were drastically different. It is tough to determine whether or not the fact that the pictures were different helped or hindered the effort to express “calm.”
Given the opportunity to do it differently, the group should have probably gotten together and taken pictures as a unit. The fact that the project was more left to chance did give the opportunity for a broader range of diversity, but it was a greater risk then democratically deciding what looked the most calm.
Most importantly I learned that through the use of certain camera angles and by giving the viewer a certain perspective so that the image is as pleasing as possible. When images flow and guide the eye through it, they are much easier to look at.
The cityscape image was my favorite out of the ones I took. It used lines to guide the eye towards the capitol building in the background. This also happens to guide the eye through the depth of field, because the eye goes through all the buildings all the way back to the capitol building. In addition the fact that the building is off center agrees with the rule of thirds.

The Soiling of Old Glory won the 1977 Pulitzer prize. This photo was taken during a very intense moment of American history, the photographer, not only captured the moment with the extremely visible tension, he also was lucky enough to catch it within some important principles of photography. The image was taken from an eye-level perspective. This photo makes the viewer feel as if they were there, being faced by the angry mob, standing in the street across from them. All of the action is caght in the frame. This photo follows the rule of thirds because the man with the flag is more off to the side. Another concept that this photo illustrates is the idea of lines. You follow the pole, coming out from the man dressed all in black, and it leads your eyes to the victim on the other side. The photographer shows the rage and hate surrounding the poor black man in the photo, and it resonates deeply with the viewer. The most impressive thing about this photograph is the fact that it was perfectly timed, the way the flag is waving so it is clear what flag it is and the hate in the man’s eyes make this superb photograph almost painful to look at.

My opinion of advertising is pretty simple: As long as something works and isn’t blatantly mean to any group, it should be allowed. Shocking and offending people is just a way to get people talking, and if a company is willing to put themselves on the line like that and attract attention, I respect them for it. Sure, the image of the man dying from aids is shocking, and some may argue it was in bad taste, but it got people talking about Beneton clothing, which is what advertising is all about. I feel like any image is fine to present with the intent of advertising. The reason I feel that companies should be allowed to do that is because they are taking a risk when the use a shocking ad campaign. The risk of offending or bothering people should be respected because they are risking completely isolating themselves from a certain consumer base. If a company is willing to push the limits and use a bold campaign, I not only think they should be allowed, but they should be encouraged and praised for what they do, regardless of whether or not I’m a fan of the particular campaign. (full disclosure, I must admit that it takes quite a bit to shock or offend me)

The first thing that I particularly enjoy about this photograph is the profound example of texture. Everything in the picture has a distinct feel to it. The bark of the tree just looks so rough, especially in contrast to the softness of the sweater. The way the brightness of the jeans pops against the bland atmosphere is astounding. The effect is more noticeable thanks to the rule of thirds. The jeans are more off to the side in the bottom corner. In addition to that, the way the model is standing creates symmetry with the tree. They balance each other out perfectly. In addition the way in which they convene creates lines, which makes the image easier for the viewer to enjoy and process.